CONCEPT

The Team
The proven and reliable team of the Shanghai Show daily produces the newspaper now in it's 12th year.


Concept
With daily bulletins from the show itself, the Shanghai Show Daily is the preferred medium of communication for those participating in the Music China/Prolight + Sound in Shanghai. It is aimed at trade visitors and consumers as well as all exhibitors. The Shanghai Show Daily appears with a different issues on each day of the show. Its bilingual in chinese and english.


All news on all days
Many visitors spend more than one day at the Music China/Prolight+Sound Shanghai, on average. For this reason, the product reports appear in all four issues of the Shanghai Show Daily thus ensuring that reach all visitors. Concise and clearly arranged by topic, the product information is designed to be sifted, read and assimilated in the shortest possible time.


Daily news produced overnight
Besides the business informations, the Shanghai Show Daily offers a selection of highlights that happens at the show up to date, every day:
- performances by international stars
- business news
- bulletins on the latest developments in the sector
- background information and analysis of trends
- comments and opinions of key players in the industry


 

 

 



Onsite Production - Overnight





Our motto? "This is what's happening here and now!". By this way, we can be sure of grabbing and retaining the reader's attention day after day.




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