2 Shanghai Show Daily 1、就中国（上海）国际乐器展览会和上海国际专业灯光音响展览会的规模而言，今年又打破了 记录，您对这一成绩满意吗？ 当然。我们一如既往受到了两展相关行业的大力支持，早在六月我们90%的展位就已经被预 定。为响应与日俱增的需求，今年我们为两展引进了一个新的场馆。对于中国（上海）国际乐器展览 会而言，该场馆专用于音乐教育，意味着目前有11个展馆，占地面积超过125,000平方米。而对于 上海国际专业灯光音响展览会而言，这块扩充的场地将用于娱乐解决方案以及录音和制作。目前上海 国际专业灯光音响展览会共有四个场馆，占地面积超过45,000平方米。 除此之外，两展所展出的品牌数量也有大幅提升。展商越多肯定意味着观众越多。今年预期两 展共有2,500家企业和品牌参展，约可吸引120,000人来观展。这些令人惊喜的数字都证明了两展 在中国与音乐和娱乐行业是多么密不可分。我们希望可以通过该平台帮助支持展商和参观者完成业务 的增长。 2、今年的中国（上海）国际乐器展览会和上海国际专业灯光音响展览会都有些什么新亮点？ 在今年的上海国际专业灯光音响展览会上，我们特别强调展会与录音和制作、影音娱乐以及舞 台机械领域最杰出的行业发展成就相结合。因此，我们扩大了录音与制作区域，纳入了更多的领先国 际品牌，同时推出了完善的活动日程，希望可以推进该行业的创新。 今年我们还推出了全新的影音娱乐解决方案区域，将展示各种KTV亭、小剧院、卡拉OK、耳 机、扬声器和麦克风等娱乐解决方案。虚拟现实、增强现实以及4D移动座位技术也将进入该展示区 域，这里可谓是今年的必看项目。第三个新增区域就是舞台机械区域，用于推广使用更可信可靠的 舞台产品。该区域将包括20余个领先舞台机械品牌，专业领域覆盖桁架、电动葫芦、幕布和升降系 统。 至于中国（上海）国际乐器展览会，钢琴和弓弦乐器是今年最突出的两大亮点。为了证明这一 点，钢琴部门将占据两个展厅，覆盖强大的国际品牌和极具声望的欧洲品牌，包括Bluethner、Est onia、Fazioli、Petrof、Samick、Sauter、Schimmel、Seiler、Steinway、Yamaha等。 弓弦乐器的展出也将扩展至近两个展厅，亮点是许多传统的弓弦乐器将由欧洲制琴师现场演绎工艺， 包括Andrea Schudtz、Grisales Violinmakers和Piccinotti Violins等。 此外，中国（上海）国际乐器展览会希望能够通过相关活动为参与者提供音乐行业业务、教育 和文化的综合概观。关于商业方面，我们会举行备受称赞的NAMM & CMIA课程。对于教育，我们 设置了音乐教育区域和各种有效有益的研讨会。至于文化，我们会有各种现场演出和户外音乐会，通 过这些活动来培养人们对音乐的鉴赏能力。 3、中国（上海）国际乐器展览会该如何改进自己作为外国企业进入亚洲市场桥梁的作用？ 去年就参展国家数量方面，我们取得了破纪录的成就。总共33个国家参展。不仅如此，展会共 有10个国际展厅以及来自比利时、捷克、法国、德国、意大利、日本、荷兰、西班牙、台湾和英国 的专业展团。就参观者国家而言，这一数据也同样保持着强势增长。 这些喜人的参与度数据着实表明了中国（上海）国际乐器展览会已经稳坐连接外国企业和亚洲 市场桥梁的地位，且在未来将继续如此。由于主办方是世界最卓越的展览公司之一法兰克福展览有限 公司，展会有着得天独厚的优势。凭借其全球网络以及对在亚洲市场发展强烈的意识，该展会坚持在 全球企业和该区域之间建立联系。 4、上海国际专业灯光音响展览会该如何帮助企业把握最新的市场信息和机遇？ 上海国际专业灯光音响展览会的一大优势在于其各种区域和活动都专为迎合不断发展的市场趋 势而定制。今年特别推出的两大全新制作区域就是为了帮助参观者和展商探索对影音娱乐解决方案以 及舞台机械切实的需求。除此之外，还有展会的培训活动，这些活动是与12个当地及全球的娱乐行 业机构共同主办。这也是帮助参与者探索最新市场信息以及与业内专家沟通的工具。凭借各种启发性 的活动，诸如VPLT国际音频培训课程–3D音频、装配研讨会、声音工作室@ PLSS以及Dante认 证培训，我们相信今年的活动将会为参与者在娱乐技术的动态世界中提供新的业务洞悉。 王世成 中国轻工业联合会党委副书记 中国乐器协会理事长 1、请您结合实际情况，比较分析中国乐器行业发展的趋势。 中国乐器行业的整体发展依然呈稳中有升的态势。2017年上半年，规模以上企业主营业务收入 同比增长6%；利润增长4.8%；主营收入利润率7.34%，高于轻工业平均值1.1个百分点。种种现象 都表明乐器市场在扩大，且消费结构出现了新的变化。 未来的中国乐器行业，在国际竞争压力不断加大的情势下，内需市场的拓展就显得尤为重要。 智能型乐器的热度将逐渐得到缓解，材料科技和加工装备将受到普遍重视和快速发展，品牌乐器经营 和体系化教学将得到社会认可，市场环境将不断净化，产业发展将会更加健康，乐器作为“百姓刚 需、家庭标配”的追求将会持续得到彰显。 2、您认为乐器企业该如何利用中国（上海）国际乐器展览会这个平台把握机遇促进自身发展？ 企业作为市场的重要主体，一切活动都是以市场、科技为导向。上海乐器展作为国际三大专业 乐器展会之一，能够把全球知名的乐器厂商聚集在一起，这个机会是很难得的。在展会期间，既要通 过相关行业活动了解国内外乐器行业发展趋势；又要通过展会把握产品需求热点和设计研发重点，了 解学习先进技术经验；多宣传自主品牌内涵、技术产品特点；通过多台联谊活动与同行朋友建立紧密 联系，寻找合作点和新增长点；不仅把获得现场订单作为企业的参展目的，更要借此精于把握行情， 研究和梳理企业发展战略，有意识地去寻找商机，让主动性来激发潜能、让市场倒逼内生动力。 3、您认为中国（上海）国际乐器展览会该为企业提供怎样的资讯或为企业发展起到怎样的作 用？ 作为有资源、有品牌、有内容的展会，上海乐器展应当义不容辞地承担起为行业提供更有效服 务平台的重任，在企业发展的各阶段发挥不同的作用。起步阶段的引导与订货作用，发展阶段的交流 与展示作用，引领阶段的文化与责任作用等等。展会不仅是产品展示，更重要的是展示企业的形象和 文化、展示的是责任和态度，展示的是一种行业发展趋势和前景预期。 张菁 法兰克福展览（上海）有限公 司 副总经理 Wang Shicheng Deputy Party Secretary of China National Light Industry Council, President of China Musical Instrument Association Judy Cheung Deputy General Manager Messe Frankfurt (Shanghai) Co Ltd 1. This is another record-breaking year in terms of show scale for both Music China and Prolight + Sound Shanghai. Are you satisfied with the results? Absolutely. As always, we’ve received tremendously strong support from both shows’ related industries, which was shown when 90% of the exhibition space became fully booked as early as June. In response to this ever-growing demand, this year we’ve introduced an additional hall to both fairs. The new hall at Music China is dedicated entirely to music education, and it means that the now 11 halls cover over 125,000 sqm of exhibition space. Meanwhile for Prolight + Sound Shanghai, the extra space is dedicated to entertainment solutions, recording and production. It also means the fair now covers over 45,000 sqm across four halls. On top of this, there has been a significant increase in new brands exhibiting at both fairs. Of course, more exhibitors naturally means more visitors. This year, both shows are expected to attract over 2,500 companies and brands, as well as around 120,000 visitors. These impressive figures demonstrate how integral both of these events have become to the music and the entertainment industries in China, and we’re looking forward to helping our exhibitors and visitors grow their businesses off the back of this. 2. What are the new highlights of both shows this year? At this year’s edition of Prolight + Sound Shanghai, there is a particular emphasis on aligning the fair with the most prominent industry developments in recording and production, AV entertainment, and stage machinery. As such, we’ve expanded our Recording and Production Zone to feature even more leading international brands, as well as a comprehensive fringe programme that looks to enhance industry innovations. There’s also the brand new AV Entertainment Solution Zone, which will showcase a diverse range of entertainment solutions for KTV kiosks, mini theatres, karaoke servers, headphones, speakers and microphones. Technologies in virtual reality, augmented reality and 4D motion seats will also be incorporated to the zone, and it’s definitely a must-see this year. Thirdly, another new area is the Stage Machinery Zone, which has been introduced to promote the use of more credible and reliable stage product. It will house over 20 leading stage machinery brands specialising in truss, electric hoists, curtains and lifts. For Music China, the piano and bowed instruments sectors are two of the most prominent show highlights this year. To demonstrate this, the piano sector will occupy two halls with a strong line-up of international and reputable European brands, including Bluethner, Estonia, Fazioli, Petrof, Samick, Sauter, Schimmel, Seiler, Steinway, Yamaha and more. The area for bowed instruments will also be expanded to nearly two halls, where many traditional bow and string instruments will be highlighted by a group of established European luthiers, such as Andrea Schudtz, Grisales Violinmakers and Piccinotti Violins. Elsewhere, the Music China fringe programme looks to provide attendees with a comprehensive overview of business, education and culture from within the music industry. For business, there’s the acclaimed NAMM & CMIA courses. For education, there’s the Music Education Zone and various informative workshops. And for culture, we have various live shows and outdoor concerts to help nurture music appreciation throughout the course of the show. 3. How can Music China improve its role as a bridge to connect foreign companies to the Asian market? Last year, we achieved a record number of exhibiting countries at Music China, with the total reaching 33. Not only that, the fair features 10 international pavilions and groups dedicated to exhibitors from Belgium, the Czech Republic, France, Germany, Italy, Japan, the Netherlands, Spain, Taiwan and the UK. In terms of visiting countries, these figures have been equally as strong on a consistent basis. These impressive participating figures do indicate that Music China has already consolidated its position as a bridge that connects foreign companies to the Asian market, and will continue to do so in the years to come. The fair enjoys a huge advantage in that it is organised by Messe Frankfurt, one of the world’s most prominent trade fair companies. With a global network and a strong awareness of the developments in Asian markets, this show is in a strong position to establish connections between businesses from all over the world with this region. 4. In what way can Prolight + Sound Shanghai help companies seize the latest market information and opportunities? One of the main strengths of Prolight + Sound Shanghai is that the fair’s various zones and fringe programme events are each tailored to the evolving market trends. The two new product zones this year is specifically launched to help both visitors and exhibitors explore their exact needs for AV entertainment solutions and stage machinery. On top of that are the fair’s training programmes, which are co-organised with 12 local and global associations in the entertainment industry. These also act as another tool to help attendees explore the latest market information and engage with experts from across the industry. With numerous enlightening events such as the VPLT International Audio Training Course – 3D Audio, Hands on Rigging Workshop, Sound Studio @ PLSS and Dante Certification Training, we are confident this year’s programme will offer attendees new business insight into the dynamic world of entertainment technology. 1.Please analyse the developing trend of the Chinese musical instrument industry according to the actual situation. The overall development of the Chinese musical instrument industry is still steady and upward. In the first half of 2017, the main business income of Enterprises above Designated Size grew by 6% compared with the same period of last year, and profits grew by 4.8%. The main income margin was 7.34%, 1.1 percentage points higher than the average value of the light industry. All these phenomena indicate that the musical instrument market is expanding and new changes have taken place in the consumption structure. In the future, for the Chinese musical instrument industry, under the increasing international competition pressure, the expansion of domestic demand is particularly important. The heat of intelligent instrument will gradually ease, the material technology and processing equipment will get wide attention and rapid development, brand marketing and systemized education will be recognized by the society, the market environment will continue to purify, industrial development will be healthier. The pursuit of making instruments as "people’s rigid demand and their family standard equipment" will continue to highlight. 2. How do you think the musical instrument companies should take advantage of Music China to seize the opportunities and promote themselves? Enterprises as important market players, all of their activities are market, science and technology oriented. Music China, as one of the three major international musical instruments exhibitions, can bring together the world-famous musical instrument manufacturers, and this opportunity is very rare. During the show, we not only understand the development trend of domestic and foreign musical instrument industry through related activities, we also grasp the product design demands and development focus through the exhibition, and learn advanced technology and experience. Enhance the pomotion of independent brand connotation, technical product features. Eestablish close contact through multiple activities with peer friends, looking for cooperation and new growth point; not only for the purpose of obtaining orders on the show, but also to take good advantage of this opportunity to do market research and combine the development strategies of the enterprise together, consciously looking for business opportunities, let positive attitude to inspire the potential, and let the market force the endogenous power. 3. What kind of information should this platform offer or what kind of role do you think should it play in order for the companies’ development? As an exhibition full of resource, brands and content, Music China should undertake the important task of providing a more effective service platform for the industry, and play a different role in all stages of enterprise development. The guidance and order in the initial stage, the interaction and display of the development stage, the role of culture and responsibility in the leading stage and so on. The exhibition is not only a product display, but more importantly, to show the image and culture of the enterprise, show its responsibility and attitude, and show a trend of development and expectation of the industry.
Shanghai Show daily 2017 Day1
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