2 Shanghai Show Daily 1. 结合国内外的实际情况，请您简述中国多媒体行业的发展现状和趋势。 中国多媒体行业起步于 80年代 ，最早以硬件包括音响、显示屏、投影及数字内容出版居多， 经过三十多年的快速发展，多媒体行业与科技、艺术的跨界融合上表现得尤为突出。多媒体技术不断 推陈出新，应用领域不断拓宽，小到手上的手机，家里的电脑与电视机，大到奥运会开幕式、世博场 馆、主题乐园以及各大博物馆科技馆等。随着人们生活、消费水平的提高，科技的不断进步，多媒体 已无处不在融入进我们生活中。我认为多媒体代表着全新的交互方式，多媒体不仅是对广播、电视、 报刊等传统媒体在传播形式上的延伸,而是在逐渐改变人们生活、娱乐、学习、购物的方式。全新的 互动交互与震撼的感官的体验,是未来多媒体发展的主要方向,具有十分广阔的市场前景。 2. 您认为上海国际专业灯光音响展览会会为行业的交流和发展提供怎样的条件和平台。 MIA绝大数的会员单位是灯光与音响直面客户，企业所承接的项目中对灯光及音响这些设备的 依赖较大，数字内容需要这些硬件设备去展现。在此我们非常感谢上海国际专业灯光音响展览会给我 们行业相关企业提供这么优质的平台，使他们能够接触到国际最顶尖的设备及技术解决方案，开扩眼 界的同时也整合了不少供应商资源，对企业的发展起到关键性的作用。我们的会员单位对大会的反馈 相当好，不少企业都非常积极的参与其中。每年MIA都会组织动员会员单位组团去展会观摩，参加大 会各种主题高峰论坛交流学习，这是我们业界不可多得的展览会。 陈人立先生 活动安全联盟 亚太区业务发展总监 Mr Jimmy Chan Director of Business Development Asia Event Safety Alliance 1. 您可以用国内外的市场数据，简单阐述下现场活动安全的现状吗？ 过去几年，现场活动行业在安全问题上取得了巨大的进步。不论是舞台工作人员，推销员，还 是供应商，我们看到在活动流程中的每一个参与者的安全意识都在提高。由于行业目前规模仍然较 小，事故和伤亡的数据是难以去精确统计的。然而，活动安全联盟会定期地在活动举办前从该活动的 举办地点收到关于存在潜在的严重事故的报告。对我们而言，这些对于潜在安全隐患的指示，让我们 做出改变，而且比事故的统计数据更能改进我们的安全生态。 2. 请您介绍一下安全对于大型活动的意义，尤其对于现场活动行业。 安全的定义是指一种免于受到伤害或危险的状态。活动安全的核心是树立一种确保我们的员工 和来客不受身心伤害的义务。这意味着我们要采取措施使他们远离活动或设备带来的伤害，甚至伤害 源于有可能是他们自身（比如太过激动或者是自身身体问题）。这同时也是确保我们的行业增长和在 公众、监管部门眼中我们的行业形象。 3. 在整个活动的进展过程中，我们可以采取什么措施？您可以举例说明吗？ 做一个预案。为了确保安全，最重要的事就是事先做好预案。通过预先发现潜在的危险，提出 对应的反应动作，建立交流机制以及定义你的命令链，你可以减少很多在过去的很多场合中的不确定 性和模棱两可的、妨碍决策的因素。这个计划不必非得是很长很复杂的，简单而又富有弹性的计划通 常能更好地总结和执行。计划的建立工作是我们的主要关注点。 设计的时候就要把安全考虑进去。在设计的阶段就把这个项目现场的安全设计做好，要比开工 后再解决临时出现的安全问题要好得多。车辆行驶路线（包括铲车和高球车），电缆敷设，遮盖位置 和疏散路线等都是需要事先在设计阶段就要考虑的因素。 安全性比价格更重要。而谈到选择供应商，避免盲目无视质量和安全选择最廉价的投标人这类 事情上，价格又显得尤为重要了。他们能提供他们设备的证明和文件吗？比如检查日志和使用要求。 他们的员工是否训练有素？如果他们用的是外面的劳工，他们是否了解那些工人的技能水平？如果他 们连这些基本的问题都回答不了，那接下来的那些繁琐事务他们到底能不能处理，就要打个问号了。 合作是关键-计划不能是凭空出来的。一个计划的形成要经历提出想法，讨论，检验，完善，然 后决定它最终的去留。因此，在安全计划过程中，你要确保尽量多的相关方和人员参与进来，包括会 场，客户，安全工作人员，保险公司和展商等等。这样一来你将不仅能发现你计划的弱点，也能在真 正紧急时获得这些人员的支持 4. 您觉得在未来我们可以做什么来提高活动的安全性？ 为了在行业里持续提升安全性水平，我们需要确保我们所有的工作人员都接受一个最基本的安 全训练。我们也应该给员工讲话的权利，让他们在发现什么不对劲的和危险的时候能说出来。前线员 工是我们组织的眼耳，如果他们不敢说出发现的问题，我们就错用了一个非常宝贵的资源。 5. 为什么要在中国安排“绳索上手研讨会”呢？你认为这将对提升这里的项目安全产生什么 帮助？ 不论是对于操作人员，还是在它下面的人来说，绳索和脚手架这些装置都是具有很大危险性 的。随着项目的结构和流程变得越来越复杂，“把东西都装配起来” 这个过程当然也是。为了确保 你安全地进行这类工作，第一步就是要知道怎样才是正确的做法。这个研讨会并不是想去培养绳索和 脚手架专家。我们想给参加的人传授一些对此的基本理解和常识，这样他们就可以在将来工作的时候 及时知道哪里不对了。 明豪侠 上海多媒体行业协会秘书长 Ming Haoxia Multimedia Industry Association Secretary General 1. Considering the current situation, can you give us a brief introduction of the development trends of China's multimedia industry? China’s multimedia industry started in the 80's, beginning with hardware including sound, display screen, projection and digital content publishing. After 30 –year development, it is obvious that the multimedia industry integrate with technology and arts. Multimedia technology continues to become better and expand application areas, from phones, home computers and television to the opening ceremony of the Olympic Games, the World Expo venue, theme park and various Technology Museum. With the improvement of people's living and consumption, and multimedia is everywhere in our lives with technological advance. I think multimedia represents new ways of interaction, and it is not only the extension of radio, television, newspapers and other traditional media, but also the way of changing people’s life, entertainment, study and shop. The new interaction and experience of shocking senses is the main direction of future development, which has a good market prospects. 2. What kind of benefits and platforms can Prolight+Sound (Shanghai) offer for the industry development? Most MIA members are direct Prolight+Sound customers, companies mainly rely on lighting and sound devices, and some digital content needs these hardware devices to express. We are very grateful for Prolight+Sound (Shanghai) to provide such a high quality platform for us, which can make them know the world's leading equipment and technology solutions and have an integration as well as to expand the horizons of many suppliers of resources. It is the key factor for company’s development. The feedback from our members on the show is quite good, involving many enterprises MIA invite exhibition members to visit the show every year and to participate in a variety of forums for learning. It is our industry-unique exhibition. 1. Could you please explain the current situation of event safety with some data for China and overseas markets? The live event industry has made tremendous progress in regards to prioritising safety in the last several years. We’re seeing greater safety awareness from everyone involved in event production, from stagehands, to promoters, to vendors. As a comparatively small industry, precise accident and injury statisticsare somewhat difficult to come by. However, the Event Safety Alliance regularly receives reports of potentially serious hazards on show sites that were identified and rectified before an accident occurs. To us, those leading indicators of behavior change are far more important to gauging the “health” of our safety culture than accident statistics. 2. Could you please describe what safety means to events, especially to the live event industry? Safety is defined as the state of being free from harm or danger. At its core, “event safety” establishes obligation to ensure the physical and mental well-being of our workforce and guests. It means taking steps to protect them from event and facility-related hazards, even when that hazard may be themselves (such as with heat or substance-related issues). It’s also about protecting the growth and perception of our industry in the eyes of regulators and the public. With the proliferation of the internet and social media, the smallest mistake can quickly become front page news, which can negatively impact the industry’s reputation and open us up to additional scrutiny. 3. What kind of approaches should we take during the whole process of event production and execution? Can you give some examples? Have a plan. The most important thing one can do to ensure safety is to plan for it. By identifying potential hazards, outlining response actions, establishing communication methods, and defining your chain of command, you eliminate much of the ambiguity and uncertainty that has hindered decision-making in many past incidents. Plans don’t need to be long and complicated - simple and flexible is often preferable to dense and rigid. Plan development is our major focus. Design with safety in mind. It’s much easier and far less stressful to design a safe event environment in the planning stages than it is to figure it out during the build. Vehicle traffic routes (including forklifts and golf carts), cable runs, shelter locations, and evacuation routes are a few of the many considerations that should be planned for in the early stages. Safety is more important than price. While price is always important when it comes to selecting vendors, avoid the temptation to go with the lowest bidder without verifying their commitment to quality and safety. Can they supply documentation on their equipment, such as inspection dates or usage requirements? Is their staff properly trained? If they use a labor provider, have they verified the level of training their workers receive? If they can’t answer these basic questions, it calls into question the rest of their operation. Collaboration is key - Plans should not be developed in a vacuum. It’s during the planning process that ideas are developed, discussed, tested, refined, and ultimately kept or discarded. As such, you should include as many stakeholders as possible in the safety planning process, including the venue, clients, public safety officials, insurance providers, and vendors. You’ll not only identify weaknesses in your plan, but will build relationships and gain by-in from those who will have a role to play in the event of an emergency. 4. What do you think we can do to improve in the future in terms of event safety? Training is critical. For the industry to continue improving safety outcomes, we need to ensure that our entire workforce receives a basic level of safety training. We also need to empower employees to speak up when they identify hazards or things simply do not appear right. Front-line employees are the eyes and ears of the organisation - if they do not feel comfortable in speaking up, we’re misusing a very valuable resource. 5. What are the reasons for arranging the “Hands-On Rigging Seminar” in China? How do you think this seminar can help promote the development of event safety here? The rigging function carries with it great risk, both to those performing it and those working below. As event structures and production become more complex, the process of “putting it all together” does as well. The first step to ensuring you’re doing it safely is to learn how to do it correctly. This seminar isn’t intended to create rigging experts. Rather, we want to provide attendees with a basic understanding of what’s involved so that this will serve as a motivation for their future.
Shanghai Show daily 2017 Day4
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