Shanghai Show Daily 受访者 受访者 高雨春 Daniel Neves先生 先生中国录音师协会秘书长 巴西专业音响、 光及乐器行业协灯 会副会长 Interviewee Mr Gao Yu Chun Interviewee Secretary General of the China Mr Daniel Neves A s s o c i a t i o n o f R e c o r d i n g Vic e President of A naf ima Engineers (Brazilian National Association of Pro Audio, Light and Musical Instruments industry) 对于我国目前灯光音响行业以及市场的现状， 是否感到满意? 请您谈谈现在乐器市场在巴西的地位。您 我国音响—灯光行业起步较晚， 革开放之前仅有天 津） 南 京） 上） 、 （京） 南美洲是一个充满音乐和激情的地方。 西对于乐器制造和消费来说都是一个快速发巴北海、（、（改 四个据点， 量， 量均处于低档状态； 革开放后， 以说发生了惊天动地的变化， 国 展及关键的市场。全可改数质 的厂家铺天盖地； 品的质量达到了顶天立地的水平； 其是近几年来文化产业的发展， 现在， 西乐器市场规模约为600万美元， 新的教育政策将在5年内有助于提高约而巴使尤产 本行业发生了翻天覆地的变化， 在技术方面由于缺乏核心技术， 国家先进水平还有不少 40%的市场规模。 外一方面是教会在巴西的持续增长。 于现在许多教会用音乐来吸引新由另与但 差距， 需继续努力。 的信徒， 们认为这会给市场带来15%的增长。我仍 对于此次上海国际灯光音响展， 抱有怎样的期待？ 您对于中国乐器市场有什么看法？您 上海国际音响—灯光展览对于我国先进技术的发展起到了非常重要的推动作用， 且 中国是一个规模巨大的乐器市场， 仅在生产厂家的数量， 有音乐爱好者， 乐学校音还不并 加强了国际间的合作， 进了整体质量和管理水平的提高。 和零售商的数量上都有巨大潜力。 导致了对乐器市场消费高需求。 国树立了一个我们学中这促 习的好榜样。 们有几个巴西的公司在中国设立了分支机构和生产厂房。我 如何让中小型灯光音响企业在激烈的市场竞争中得到更好的发展？ 中小型企业在激烈的市场竞争中一直非常艰难， 了在资金方面处于劣势外， 术方面 如何更好地促进中国和巴西乐器企业之间的合作与交流？技除 缺乏开发能力， 理方面缺乏人才。 之经营、 理甚至维护的能力都十分脆弱。 在很多 Anafima已经进行重组， 在我们还准备了战略计划让企业举办活动如贸易展览， 议会现现管总管 地方正在进行组合， 整以适应市场的需要； 时加强与国外和国内先进企业的合作不断提 用以建立中国和巴西乐器企业之间的关系网络。 外， 们还开展了一个平台用于中国协会我此同调 高自身的适应能力。 想， 要进一步的努力， 一项阳光产业一定会有光辉的前程。 和巴西企业之间的信息与技术交流。这只我 Are you satisfied with the current market status of the Chinese lighting and 在当今市场激烈的竞争和全球经济的挑战下， 怎么看待巴西乐器市场依然保持健康的发你 sound industry? 展呢？ The Chinese lighting and sound industry started relatively late. Prior to reform and 品牌和质量是巴西企业保持和扩大的关键。 过良好的品牌战略和可持续的质量控制通 opening up, we only had four strong points, namely Tianjin, Nanjing, Shanghai and 流程， 以提升企业的竞争力。 本也是一个重要的因素， 我认为品牌最重要的其中一点但成可 Beijing. The quality and quantity of products were however considered to be in a low- 是注意投资。 grade state of affairs. After reform and opening, earth-shaking changes took place. The national manufacturers blotted out the sky and the quality of products reached much Please tell us about the status of the musical instrument market in Brazil today. higher levels. Especially in recent years, the development of the cultural industry has South America is a place full of music and passion. Brazil is developing and is the undergone earth-shaking changes. There are still large technological gaps however, due key marketplace for the musical instrument market for both manufacturing as well as to the lack of core technology at the national advanced level, which still need a great consuming. deal of continuous hard work and improvement. Nowadays the Brazilian MI market size is about 600 millions of dollars and new educational policies will help increase the market size by about 40% in five years. What do you expect to see from the lighting and sound exhibition in Shanghai Another point to note is the continual growth of churches in Brazil. Due to the large this year? number of churches, music is used to attract new believers. We consider a 15% increase The Shanghai lighting and sound exhibition plays a very important role in the in this market. development of advanced technology in China. It also strengthens international cooperation, and promotes overall quality improvement of managerial levels. What do you think of the musical instrument market in China? China is huge and the musical instrument market is full of great potential not only in How should small and medium-sized light sound enterprises better development terms of the number of manufacturers, but also the number of music lovers, music in the face of fierce market competition? schools and retailers. It leads to a high demand on musical instruments consumption. Small and medium enterprises face difficulties in the face of fierce market competition. China sets a good example for us to learn from. We have several Brazilian companies In addition to financial disadvantages, lack of technological development ability and setting up branches as well as manufacturing in China. lack of management talent exists. In short the current state of affairs in regards to operational, management and maintenance issues are in a fragile state. Nowadays many How should cooperation and communication between Chinese and Brazilian places undertake assorted adjustments in accordance with the needs of the market. music instrument enterprises be promoted? Strengthening cooperation between foreign and domestic enterprises also needs to Anafima has been restructured and we are now preparing strategic plans for enterprises continually improve. I believe that with further effort, this sunshine industry will have a to organize events such as trade shows, conferences and meetings so as to build bright future. networking opportunities between Chinese and Brazilian musical instrument enterprises. In addition, we opened a platform for Chinese associations and Brazilian enterprises to exchange information and know-how. Nowadays the market faces fierce competition and global economic challenges. How do you see the Brazilian musical instrument market maintaining healthy development? Brand and quality are the keys for Brazilian enterprises to sustain and expand. Enterprises’ competitiveness can be lifted through good branding strategies and sustainable quality control processes. Cost is also an important factor but I think brand value is one of the most important points to be taking note of in terms of investment.
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